Why Frozen Yogurt Is the Smart Addition to Your Menu – Insights from CremoLinea
Frozen yogurt continues to gain ground as a standout choice in the frozen dessert category. At CremoLinea, we are seeing strong market indicators that confirm frozen yogurt isn’t just a trend — it’s a strategic product for foodservice operators and coffee shops alike.
Frozen Yogurt and Soft Serve Account for 93% of Ice Cream Launches
Between April 2024 and September 2024, 93% of new product launches in the ice cream category featured either soft serve ice cream or frozen yogurt. This confirms that the majority of innovation in the frozen dessert space is focused on these two formats — with frozen yogurt offering a distinct positioning for health-conscious and experience-driven consumers.
1 in 5 Consumers Seeks Clean-Label Frozen Desserts
Consumer preferences are shifting. One in five consumers is actively looking for ice creams and frozen desserts that are free from artificial flavors and colorings. Frozen yogurt answers this need with a cleaner label and a perception of being a healthier, lighter indulgence. With CremoLinea, you can offer a frozen yogurt that meets these expectations while maintaining high flavor quality and consistency.
Why Operators Are Choosing Frozen Yogurt
Frozen yogurt is not only a consumer favorite but also a smart business move. Here’s why more operators are adding it to their offerings:
- It uses the same equipment as soft serve ice cream — no additional investment required.
- It’s perceived as a healthy, refreshing alternative — ideal for a wellness-minded audience.
- It extends your sales season — especially valuable during warmer months or in regions with year-round demand.
Explore the CremoLinea Variegato Selection
Offering frozen yogurt with added pieces — from fruits and nuts to cookie crumbles or waffle toppings — creates a more dynamic dessert experience. CremoLinea supports creative customization with products designed for smooth integration and visual appeal.
Our Variegato range is made for easy application, especially in cafés and quick-service formats. With a rich texture and generous pieces, flavors like Mango, Pistachio, Forest Berry, and Choco-Hazelnut offer endless pairing possibilities with frozen yogurt or soft serve.
Ready to Get Started?
If you’re looking to diversify your frozen dessert menu, frozen yogurt is a high-potential choice that aligns with current consumer trends and operational needs. Our team is here to help you choose the right products and implement them with ease.
To learn more or request a sample, contact us through our website or reach out to your CremoLinea representative.
